Food for Fashion and Amethyst Jeans

Yesterday, Denim Therapy Blog posted a snippet about Amethyst Jeans on their "Daily Dose". Amethyst Jeans is a Connecticut based denim company specializing in junior jeans. They are known for their innovated marketing such as the Jean Machine Truck. This holiday season they are taking the philanthropy one step farther. Partnering with Big-Y Supermarkets, they are partaking in the Food for Fashion. Amethyst Jeans will be giving away a new pair of jeans in exchange for money, perishable food, or the Sack Hunger Bags. Their hopes is that people will not only donate money or perishable food but will also in turn give their jeans to charity as well. Keep an eye out at your local Big-Y in Connecticut for the Amethyst Jean crew.